Pearl of Africa Tourism Expo Uganda

The Pearl of Africa Tourism Expo, commonly known as POATE, is Uganda’s leading tourism and travel trade show. It is organised by the Uganda Tourism Board and brings together tour operators, safari companies, hotels, lodges, airlines, travel agents, hosted buyers, media, tourism boards, and other players in the tourism value chain. POATE gives Uganda a platform to promote gorilla trekking, wildlife safaris, cultural tours, adventure holidays, birding trips, community tourism, MICE travel, and other travel experiences to regional and international markets. For travellers, agents, and safari partners from the US, UK, Europe, and other global markets, POATE is an important event for discovering Uganda’s tourism products, meeting local operators, and building travel business partnerships.

What Is the Pearl of Africa Tourism Expo

The Pearl of Africa Tourism Expo is an annual tourism and travel trade show organised by Uganda Tourism Board. It brings together tourism value chain actors through business-to-business and business-to-consumer formats for networking, promotion, and travel business opportunities.

POATE 2026 Dates, Venue and Theme

The official POATE website states that POATE 2026 will be held from 21 to 23 May 2026 at the Commonwealth Resort, Munyonyo. Uganda Tourism Board also announced that POATE 2026 will take place at Speke Resort Munyonyo under the theme “Wanderlust, It’s Your Time to Thrive.”

Why POATE Matters for Uganda Tourism

POATE helps Uganda promote itself to international travel buyers, tour operators, media, and tourism partners. It supports networking, destination marketing, product visibility, and travel business growth. For safari companies, this event is important because it creates opportunities to showcase Uganda’s strongest travel experiences, including gorilla trekking, chimpanzee tracking, wildlife safaris, birding, cultural tours, adventure holidays, beach extensions, and community-based tourism.

Who Attends the Pearl of Africa Tourism Expo

POATE is attended by a wide range of tourism stakeholders, including:

• Tour operators
• Safari companies
• Travel agents
• Hosted buyers
• Hotels and lodges
• Airlines
• Tourism boards
• Media representatives
• Conservation and cultural tourism players
• Destination marketing partners

This makes the expo useful for both business networking and destination promotion.

Uganda Safari Experiences Promoted at POATE

Uganda’s tourism products promoted through POATE include:

• Gorilla trekking in Bwindi and Mgahinga
• Chimpanzee tracking in Kibale
• Wildlife safaris in Queen Elizabeth and Murchison Falls
• Bird watching tours
• River Nile adventure activities
• Cultural and community tourism
• Rwenzori hiking and active safaris
• Lake Victoria and beach extensions
• Uganda Rwanda combined safaris

AA Safaris and Tours at Uganda Tourism Events

AA Safaris and Tours can use this section to show its role as a Uganda-based safari company with experience in gorilla trekking, wildlife safaris, Rwanda safaris, birding trips, adventure holidays, and tailor-made East Africa tours. AA Safaris and Tours follows Uganda tourism events such as POATE because they help showcase Uganda’s safari products to international travel markets. Our team uses such industry platforms to stay connected with tourism trends, travel partners, and destination updates.

Plan a Uganda Safari With AA Safaris and Tours

AA Safaris and Tours can help travellers and travel partners plan Uganda safaris, Rwanda tours, gorilla trekking trips, wildlife safaris, birding tours, cultural experiences, adventure holidays, and tailor-made East Africa itineraries. If you are a traveller, agent, or safari partner interested in Uganda, our team can help with itinerary planning, ground handling, accommodation, transport, permits, and destination advice.